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Cinema Centenario makes a big MOOV to virtual cinema

The much-beloved micro-theater embraces virtual cinema with new platform, MOOV.

Cinema Centenario makes a big MOOV to virtual cinema

After announcing the shutdown of its physical theater, Cinema Centenario is moving online with its brand-new streaming platform, MOOV.

Fueled by a short but significant brand line—”Movies beyond content”—MOOV aims to bring Cinema Centenario’s brand of thoughtful curation to the much-wider reach of the internet (certainly a plus for people who do not live in the metro).

In a Facebook post, Centenario says: “Cinema is changing and is now beyond the four corners of a dark theater.”

Cinema Centenario makes a big MOOV to virtual cinema

Cinema Centenario has built a tight-knit community among film students and enthusiasts. The hope is to port this community online. “A community that will strive for the positive shaping and development of Philippine Cinema. Cinema is for everyone, and everybody deserves great Filipino Cinema.”

Its annual film festival—Maginhawa Film Festival—will also happen online via MOOV. The festival highlights noteworthy films from student and non-student filmmakers.

Here is the 2020 lineup:

Cinema Centenario makes a big MOOV to virtual cinema
Cinema Centenario makes a big MOOV to virtual cinema

The 2020 Maginhawa Film Festival happens on November 11, 2020.

As for Cinema Centenario’s MOOV to virtual, we here at Unreel are hopeful that they pull it off. It’s good for regional viewers and a promising case study for industry underdogs willing to play ball and adapt to the ever-changing landscape of digital.

Details about rates/screenings are unavailable at press time. We’ll post a follow-up story as those become available.

Unreel is the definitive outlet on Philippine and world cinema. Built on one crucial notion — every frame is magic.