Andrei Venal on recreating “Goyo” film posters per decade
TBA Studios has done a stellar job marketing “Goyo: Ang Batang Heneral”, the direct sequel to Jerrold Tarog’s 2015 modern classic, “Heneral Luna”. Part of their recent efforts is posting a series of alternative posters designed by Andrei Venal in celebration of Philippine Cinema’s centennial. The result is a delightful reel of era-specific artworks that can easily pass as if “Goyo” had existed in all the ten decades of our movies.
Here’s the full strip.
“I am really happy to do a very creatively challenging series of materials like this,” comments Venal. “It allows me to tap not just the technical limits of my craft but to learn so much about the history of cinema as well.”
Venal also designed the theatrical poster for the film, which you can see after the bump. He later adds: “There were less of direct reference to historic promotional posters. I tried to capture the essence of the decade more, aesthetic wise. More designers should do that—research, learn, apply. There is only so much technique can do, our minds, on the other hand, is limitless.”
“Goyo: Ang Batang Heneral,” as of this writing, is still playing in theaters. It stars Paulo Avelino as the titular general, alongside Mon Confiado, Gwen Zamora, Aaron Villaflor, and others. As I’ve written in my review, “Goyo” is “a somber tale of introspection with furtive yet fierce intensity marshaled by Jerrold Tarog’s trademark craftsmanship.”