Rotten Tomatoes adds “Verified” Audience Score, possibly in response to trolls
A pretty fresh move, if you ask me.
Rotten Tomatoes' product blog
Rotten Tomatoes has announced the inclusion of a new rating metric to its platform. The “Verified” Audience Score, according to RT’s article, are ratings from “users [they have] confirmed bought tickets to the movie.”
This is what the new Rotten Tomatoes rating score looks like.
The new “Verified” Audience Score will also apply to written reviews from reviewers who have actually bought tickets and have gone to see the movie.
Rotten Tomatoes added a new tab which showcases the “Verified Reviews”. You can see how that looks like in the screenshot below.
As for ticket verification, Rotten Tomatoes says that users can verify ticket purchases through Fandango, AMC Theaters, Regal Cinemas, and Cinemark. That’s a small list for right now, but the company ensures users that more providers will be added to the list.
To verify, users will have to select their ticket provider using a dropdown field (as seen below).
What does this mean for us, outside America? Huge. If you use Rotten Tomatoes a lot, you have no chance at getting into the “Verified” Audience pool. Your ratings are relegated to the “All Audiences” score, which after this update, is effectively demoted to a lesser rating than the “Verified” one.
All that being said, it’s important to note why Rotten Tomatoes is doing this. In the same article, they said: “It’s about giving fans the most useful tools possible when making their entertainment decisions. We’ve worked for some 21 years to ensure the Tomatometer is a trusted tool for those who want to know what critics think of movies and TV series.”
If you put your tinfoil hats on, you’ll deduce quite quickly that the move is in response to a lot of trolling that happened with films like “Star Wars: The Force Awakens”, and more recently, “Captain Marvel”.
I’m sure trolls will have a clapback, but let’s recognize that Rotten Tomatoes is, at the very least, is making an active step to make things better. Even if with this move, what they accomplished is simply to make trolling more expensive.